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Post Info TOPIC: 2011-05-19 Mapping The Future - Thailand Tourism Marketing

Senior Member

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2011-05-19 Mapping The Future - Thailand Tourism Marketing

The Tourism Authority of Thailand (TAT), in co-operation with the Joint Foreign Chambers of Commerce in Thailand
(JFCCT),  Skal International Thailand and the Pacific Asia Travel Association (PATA) Thailand Chapter,  cordially invites Thailand’s tourism industry leady leaders and stakeholders to attend:

Thailand Tourism Marketing - 'Mapping the Future'

On Thursday, 19 May, 2011, at the Shangri La Hotel, Bangkok  - From 09:00 to 17:00 hrs.

Cost: 500 THB includes lunch,
TAT is pleased to support this full-day seminar for Thai and International stakeholders from the tourism Industry.
Come and join this session to share your ideas and offer suggestions.  TAT Governor Suraphon Svetasreni welcomes input from all points of view.  Your contribution may help shape the future of Thai Tourism.  Key recommendations from this session will be incorporated into the TAT’s Strategic Marketing Plans for 2012 and onwards.   To attend please download the application form by clicking here.   For the full invitation details click here.


Senior Member

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Posts: 256
2011-05-19 Mapping The Future - Thailand Tourism Marketing - the results

The Joint Foreign Chambers of Thailand, Skal Thailand and the PATA Thailand Chapter, in cooperation with the Tourism Authority of Thailand, invited a total of 320 international tourism industry leaders and stakeholders in Thailand to attend the Thailand Tourism Marketing – Mapping the Future at the Shangri-La Bangkok on 19 May.

The aim of "Mapping the Future" was to let all English speaking stakeholders, both Thai and foreigners have a clear say in the future of tourism in Thailand.

Four key themes were explored during the one-day forum:
1) strengthening the Thailand brand image
2) promoting sustainable tourism,
3) e-marketing & social media, and
4) reputation management.

Speakers included Professor Zhang Guangrui, Academy of Social Sciences (CASS), Beijing ; Mr Tim Riches, Chief Growth Officer Asia Pacific, FutureBrand; Dr Thomas Bauer, School of Hotel and Tourism Management, HongKong Polytechnic University; Mr Tiwa York, Director Digital Business, Omnicom Media Group; Dr David Beirman, Senior Lecturer - Tourism, University of Technology, Sydney; and Prof. Dr. Frank Go, Chair of Tourism Management, Rotterdam School of Management, Erasmus University.

Breakout 'roundtable' sessions in the afternoon were open-floor giving all attendees a chance to contribute.



The event was oversubscribed, most all participants demonstrated their eagerness by enduring the extensive workshop session (9.00am to 17.00). The program closed closer to 6pm and most all were still there and that will be taken as a VERY POSITIVE indicator that the event had the synergy, a critical element for collaboration. 

The presenters slides are excellent, whilst the material focused on Thailand Tourism the topics are reading for businenss Benchmarking in regard to the topics.

click here to see Presenters slides and Photo Gallery


Lucky Phill

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Posts: 146

I collated the content to share with the “Tourism” industry” but realise the presenters slides are invaluable for business managers that seek collaboration from their team.

The topics are excellent models to "share a vision".


Readjustment, Branding, Sustainability, Social Media, Reputation management and the future Together

The PRESENTERS SLIDES” are very easy to access and browse. Click the image below then use the subpage link for “news stand”.
“if you don’t share this material with your “team” how can they see your vision”  




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