Intelligent Ice from New Zealand is launching their retail product line in Thailand at the Thailand Bestbuy fair at Queen Sirikit Convention Centre from 14th to 23rd of December. The launch event features a serious 40% discount for the first 1,000 customers. Last month the company launched CHILLROCKS, CHILLBALL and DUO glasses for wholesale at the Hotel Equipment Expo at Impact Muang Thong Thani.
Intelligent Ice is known for their invention of ChillWare to keep wine, whiskey and other premium beverages at the optimal chilled temperature without diluting the flavour or texture. No dilution means the drink keeps its original full flavour and texture, from the first sip to the last drop.
Besides the patented ChillWare products, Intelligent Ice has also developed elegant double walled copolymer glasses for 5 star hotels ideal for outdoors, near pool area and even formal dinners. The double wall protects the chilled beverage from warm hands. The 3-point high precision construction leaves no edges and makes the glasses completely shatterproof, which is also very safe for children.
Keeping alcoholic beverages within the optimal taste temperature range of between 20 to 10 Celsius has been a challenge in warm Thailand, which has lead to a common practice of overdosing ice, often containing chlorine and other contaminants. By making ChillWare available to everyone Intelligent Ice hopes to stimulate a drinking culture that focuses on quality rather than quantity.
Ahead of the 14-23 Dec launch event consumers can enter a lucky draw content with up to 10,000 baht worth of prizes. Link to lucky draw:
Intelligent Ice is distributed by Asia Investment Group with their main office in Thonglor, Bangkok. The group is in negotiations with department stores but is also looking for retail shops, gift stores, wineries and other partners to carry the products. Interested parties can contact ice@investgroup.asia, or visit the website:
