To summarize my project - I'm looking to find the best ways for Businesses with Aussie-Thai links to get their features/stories run in the English language Thai media. I'm doing this by approaching editors and reporters and asking what they are looking for. I'm also asking businesses for their current strategies (via the questionnaire) so that we can determine what is working and what is not. I'm also looking at stories that have been run over the past 6 months to find out which companies have been most successful in getting their message printed so that hopefully at the end with these 3 approaches we'll come up with a "best practice" solution.
As a bonus to those businesses that fill in the questionnaire - if they are interested - I'll forward them a list of contact details I've collected for journalists and editors that are currently working in the English-language Thai media.